Email Marketing is the newest and most controversial method for sending self-promotion information to your current and prospective clients. As important a tool as it can be, it can also add to the flood of spam your clients are receiving. Let’s look at how it can work for you!
First, email marketing combines the unique features of design flexibility, lower production costs, and quicker turnaround, testing different offers showing new work, sharing information important to your clients and driving traffic to your web site.
Second, don’t underestimate the power of relationship-building in email marketing for your creative services. Lots of people prefer follow-up and even first contact to be an email. It is personal and impersonal at the same time… quite the hybrid marketing tool! Email will not take the place of stamp mail or phone calls but it is another avenue, another chance to generate and maintain interest in your services.