Establish a Brand and Raise Awareness:
Since the majority of the population is already visiting social media sites like Facebook, Twitter, and YouTube, getting your brand name all over those networks can help let people know that you’re around.
Spy on the Competition:
Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve.
Pitch Products in a More Human, Interactive Way:
: Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions.
Bring Attention to Your Products:
Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket.
Increase Customer Loyalty and Trust:
Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company.
Listen to Your Customer’s Opinion:
Social media sites are an awesome way to see what your target audience is saying about your company or your products.
Conduct Market Research:
Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to.
Strengthen Customer Service:
Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner.
Free Job Portal:
Jobs are posted every minute on social networks like LinkedIn and Twitter along with the links or information you need to apply for them.
Establish Yourself as an Expert:
Social networks allow you to get your name out to the world and talk about things that matter to you.
Share Information with Like-Minded Customer:
Connect with other professionals in your field to share information.
Many active social media users are constantly plugged in via their smartphones. It is ideal to reach them with your message when they are on the go.